Event AMMA Awards

And the award goes to… — the phrase that has everyone holding their breath during the AMMA Awards. Here, nominees compete for media awards for the best campaigns, most striking concepts, and top talents. And we were “nominated” to handle the technical production, on behalf of MWG.

Since this was a significant production challenge, we partnered with the event agency de Artiesten, a perfect match for this assignment. After numerous site visits and meetings, we created an outstanding event together. The key to this project was the efficient and strong collaboration between the creative agency and audiovisual supplier.

The AMMA Awards kicked off with a spectacular, time-coded show featuring incredible dancers, massive lighting, a huge LED screen, and special effects such as fire and CO₂. All of this was complemented by a flawless presentation hosted by Humberto Tan.

After the awards ceremony, the celebration spread throughout the venue. Even a secret stage with a truly “Amsterdam-style” party café was part of the evening. The night ended late but satisfied. On to the next anniversary! We’d gladly accept another “nomination.”